Born from passion.
Ludvig Nilsson is the original Frantic. The creator, the founder. The mastermind behind the unique innovation that brought together the performance driven world of wetsuits with the beautifully designed universe of board shorts.
But, first and foremost - Ludvig is a surfer. A lover of beach cultures around the globe, and a humble server of the will of the waters. Frantic is the result of this one man's passion for the oceans, but also the sum of the creativity, community and pure grit that unites all surfers and lovers of wild waters.
Bread in Cumbuco.
Frantic was born from passion, but forged in the waves of Cumbuco. In this Brazilian surf haven, Ludvig pushed his gear to the limit - and felt every flaw. Mesh chafed. Fabrics dragged. Comfort was never a priority.
Determined to change that, he took inspiration from wetsuits and movement-driven design, creating a second-skin liner that eliminates irritation and stays put, no matter how hard you ride.
What started as a quest for the perfect surf short became a revolution. No chafing. No distractions. Just pure freedom.
Delivered through grit.
Frantic was never meant to be just another beach wear brand. The Frantic shorts were built from the ground up - stitched together with perseverance, long miles, and an obsession with getting every detail right.
After perfecting the concept in the waves of Cumbuco, Ludvig knew the next challenge lay beyond the surf. He set off across Europe, chasing the finest materials, the most skilled product developers, and the kind of tailors who refuse to cut corners.
From the textile houses of Portugal to the innovation hubs of Sweden, every stop sharpened the vision. It had to be high-performance. It had to be built to move. It had to be the best. The result? A board short that’s as relentless as the surfers who wear it - crafted for comfort, built for adventure, and tested in the wild.
Powered by family.
Frantic may have started as one man’s mission, but it was brought to life by a chosen family bound by shared passion. At the helm is Ludvig - the charismatic CEO and fearless visionary who sees waves where others see limits. Along the way, he met Marcella, a force of nature with a razor-sharp eye for excellence. As Chief Product Officer, she brings soul to every stitch, pushing for perfection with an obsessive attention to detail and a deep love for the craft. Together, they laid the foundation.
Then came Jonathan - the endlessly curious, self-taught marketing mind who speaks fluent digital and knows exactly how to light a fire around an idea. As CMO, he turns stories into waves that travel. And finally, Kitty. Creative to the core, with a sharp tongue and an even sharper pen, she gives Frantic its voice. As Chief Communications Officer, she makes sure every word carries the power, precision, and punch of the brand’s spirit.
What began as a solo dream is now a full-throttle family operation - built on trust, talent, and a shared obsession with doing things differently. Every stitch, every launch, every breakthrough - it’s all powered by this crew. This is Frantic.